adair is incorporated in Frankfurt am Main, Germany. We create state of the art customer success technologies that rely on the transfer of academic research into organizational practice. Our goal is to reduce technology adoption risks and increase management awareness for behavioral science.
As a team, we combine world class expertise in risk management, organizational sociology, and software development. Our founding team combines decades of success as C-level corporate executives, technologists and management consultants.
Organizational sociology, dealing with the quantitative measurement of group behavior and technology adoption.
Risk management, dealing with risk factor assessment, failure rates, cost of failure and task prioritization.
Software development, dealing with pattern recognition, machine learning and data safety infrastructure.
The methods we use are based exclusively on peer-reviewed academic research. We do not apply simplified modeling or unscrutinized, self-made methods. All of our scores are as valid and as reliable as currently possible, and are actively updated as new research is published.
The core analysis methods we use were authored by researchers with an average h-index of 87. The papers they were published in have been cited in more than 130.000 research publications. Depending on the technology focus of a project, we rely on data points derived from studies of between 400.000 to 750.000 technology users.
If viable, we supplement these methods with both publicly available and proprietary data for improved accuracy. Such additional tweaks to the analysis comply to highest scientific standards: they are the subject of in-house post doctoral research, and are designed to withstand the scrutiny of the scientific community.