adair is for

technology buyers.

As a buyer, you spend millions for technologies because you expect your teams will put them to use. But actual use often disappoints: In the USA and EU alone, this results in Billions of Euros wasted on license fees for software that isn’t used.

One way of dealing with this is of course to cancel the unused licenses, but that creates a whole new type of losses. Non-usage is rarely rooted in the technology itself: it has much more to do with routines, behaviors and norms.

adair reveals the causes of non-adoption and recommends how to best proceed to make a technology take hold in your teams – so you can reap the benefits of full adoption, instead of cancelling licenses and giving up.


Get team-specific recommendations about how to both increase the use probability of new technologies and retain usage levels over time.

Reduce implementation costs by focusing on the right teams and the right topics.

Avoid the compromise of “one size fits all” solutions by getting team specific recommendations that fit like a glove.

Reduce implementation risks by knowing which team is doing how well, and balancing management attention accordingly.

Accelerate the implementation process by fully understanding the capabilities of your teams: have the fast ones move fast, and the slower ones take the time they need.

Plan your activities with objective measurements based on data; replace intuition with certainty.