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You're implementing

new software.

Introducing new software is hard.

Replacing old software is even harder:

to someone who has mastered an application,

any change means giving up this mastery.

It's not the presence of software that creates beneficial effects for an organization, but its use. And active use of software depends on how it fits into the realities of a team: if it doesn't provide any benefits to them directly, or even makes their lives harder, teams will either not use it, or not use it well. The benefits you expect for the organization will not materialize.

adair provides a nuanced picture of the conditions that determine software adoption. Will an application match the capabilities and routines of your teams? What can be done to speed up or simplify software acceptance?

Our focus topics


Find out if anything is holding back the full adoption of your new CRM system.

Microsoft Dynamics 365

See which teams will be drawn to which aspects of Dynamics 365, and if anything is limiting full system adoption.


Get the most out of Salesforce by understanding how the routines and behaviors of teams will impact the speed of adoption.

Microsoft 365

Find out which components of Microsoft’s powerful collaboration and productivity cloud your teams are able to embrace, and what to do about the tricky ones.