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& Change

You've never seen behavioral analysis like this: adair provides hard data on what your teams are really like, even beyond what they know about themselves. It shows unleveraged potential and reveals the full underlying causes of any problems.

Objective. Data-based. Comprehensive.

Finally replace intuition with certainty.



Every business is essentially a group of people doing things together. How well they interact and function as a unit is critical to success.

And yet, most teams rely on one thing alone to manage how they work together: their gut feeling. That's a bit like estimating your financials and guessing your production capacity.

Quantitative sociology has uncovered hundreds of key behavior indicators of working teams, and adair can measure them for you – so you can finally add precision to how you manage organizational culture.

Whether you're struggling to navigate a challenging transformation project or looking for new ideas to get to that next level of productivity: nothing on earth can match the straightforward clarity of a team analysis with adair.


Not just diagnostics, but also pragmatic recommendations.

We know you're probably not a sociologist, and don't really know what course of action matches what measurement result, so we've got you: adair contains thousands of recommendations from reputable studies and automatically matches them with the sociological metrics of your teams.

Almost all diagnostics and analysis systems leave users alone and overwhelmed by data, without supporting them in their search for actual solutions. We instead leverage the latest academic research on critical pattern recognition to determine which teams require the most immediate or intense attention. Our implementation of this is state of the art, and was supported by a major research grant by the German state of Brandenburg.


Once it is clear which teams have priority, adair provides an extensive repository of explanations and recommendations on how to control the risks that it has revealed.


As a result, you don't only see what is going great and what needs attention, but also what exactly you should be doing now, in plain and simple language that can immediately be put in practice in everyday corporate realities.


Our customers love how well this works: dozens of non-disruptive, tiny interventions create dynamic developments at a fraction of the cost of large-scale »change«-projects. And with significantly better results.


How adair works.

Automatic evaluation

You don't need to browse the data yourself: our pattern recognition reveals  details even seasoned pros tend to miss.

Sociological research

We leverage all the large databases of group behavior that were built over the past 60 years.

Effective recommendations

No experiments:  you get recommendations that are repeatedly scientifically proven to work in a given situation.


“Giving up control is the opposite of what engineers do. But because we’re an engineering company, we trusted the data. And we’re glad we did.”

(Global machine parts manufacturer)


“Your recommendations were easier to understand, making them easier to execute on. Our teams got them, acted upon them – and it simply worked.”

(European insurance)

The numbers say: adair makes a difference.


effectiveness of recommendations


faster implementation 


maximum cost reduction 

Add precision to organizational culture.


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